Online listing distribution affiliations, together with digital media partnerships and Coldwell Banker® branded sites, showcase Coldwell Banker Global Luxury properties to millions of high-income earners in over 50 countries.
What It Means to Be
Global Luxury
The Coldwell Banker Global Luxury program opens a world of possibilities and exclusive benefits, including:
Iconic Brand
Having the iconic power of the Coldwell Banker legacy and the Global Luxury program behind you solidifies your reputation as a luxury real estate authority and raises your standing in the industry, instantly instilling confidence in discerning clients.
Global Luxury Community
Gaining access to an exclusive network of over 9,000 successful Luxury Property Specialists opens up a world of opportunities including referrals, leads, knowledge sharing and a global marketplace for the most prestigious properties.
Prestigious Credentials
A rigorous certification course exclusive to the Global Luxury program sets an industry-wide recognized standard for excellence and distinguishes Luxury Property Specialists as true experts in luxury real estate.
Luxury Branded Marketing
Our best-in-class multi-channel marketing suite allows you to reach specific affluent audiences through targeted campaigns and branded assets, from elevated print materials to digital, newsletters and social media.
Cutting-Edge Technology
Our ever-evolving suite of digital tools is designed to enhance your client service experience at every turn. By streamlining your workflow and boosting productivity, you can dedicate more time to building meaningful connections with your clients.
Powerful
Resources
Our cross-platform marketing portfolio provides you with the tools and resources you need to thrive in even the most competitive markets. Access to high-impact print and digital advertising for luxury-exclusive properties, best-in-class branded assets, and sophisticated wealth targeting strategies empowers you to effectively reach affluent audiences and create lasting emotional connections.
DIGITAL
SOCIAL
Our award-winning social team produces everything from the popular "Home of the Week" video series to high-impact storytelling campaigns that engage target audiences and enhance visibility for your most extraordinary listings.
For two decades, the program's flagship print publication has stood as the preeminent voice on the art of living well. Now embarking on a new chapter of reinvention, the magazine continues to lead the conversation on the people, passions and properties that define the luxury lifestyle.
PRESS
A dedicated public relations team actively works to secure exclusive media coverage, elevating the brand as a real estate authority and spotlighting the most exceptional properties in the Global Luxury program. These high-value media placements reach millions of consumers daily.
DATA & TARGETING
The Global Luxury program optimizes your marketing efforts with targeted wealth insights and data intelligence from our exclusive industry partners.
Teams & Power Couples
If you have more business than you can manage alone, we provide guidance and structural support needed to grow your business into a true enterprise.
What Sets This Approach Apart
Build a Business, Not a Job.
We help you build sustainable systems that leverage your time and increase your team's bottom line so you don't have to add to your "to-do" list. Scale your production while keeping your sanity.
Group Branding, Simplified.
Get professional, high-end marketing that keeps your team or partnership looking elite. We handle the distribution and systems so your brand stays consistent while you stay in the field.
Two Pros. One Powerhouse.
Designed specifically for partners working together. Access unique cost reductions and joint marketing resources built to help couples scale with maximum efficiency.
Input Once. Done Forever.
Our seamless back-office systems eliminate the "busy work." No redundant data entry for every team member, just a streamlined, unified process that saves you hours of admin time.
